LOS ANGELES, CA — February 18, 2026 — pooprocks today announced it has been named the Official Gut Partner of Erewhon's 2026 Wellness Summit, the invitation-only gathering that has quietly become the most influential weekend on the premium wellness calendar. The partnership marks the brand's largest experiential activation to date.

As Official Gut Partner, pooprocks will anchor the summit's inaugural "Internal Wellbeing" pavilion — a dedicated space the organizers describe as "the first square footage at a major wellness event devoted entirely to what happens below the belt."

"For years, the summit has celebrated the breath, the skin, the nervous system — everything except the system doing the quiet, central work," said Wren Calloway, Founder and Chief Calibration Officer at pooprocks. "We are honored to give the lower intestine the pavilion it has always deserved."

"You can optimize every visible part of yourself and still be a stranger to your own interior. This pavilion is about closing that distance."

What attendees can expect

The pooprocks footprint will include a Retention Lounge — a hushed, sage-toned space outfitted with weighted blankets and a fourteen-minute ambient soundscape, designed for attendees to sit with their activation in dignified silence. Staff have been instructed not to make eye contact unless invited.

Adjacent to the lounge, a Live Calibration Bar will offer demonstrations of the brand's signature pH-5.8 formulation, allowing guests to witness the effervescent bloom firsthand and, for the first time at a public event, to observe the precise moment a solution becomes "articulate." A limited run of summit-exclusive jars, individually numbered, will be available to badge-holders.

A summit moment for internal skincare

Organizers framed the partnership as a recognition that the category has arrived. "Internal skincare went from a punchline to a pavilion in under two years," an Erewhon summit spokesperson said. "pooprocks didn't just ride that wave. In several uncomfortable-to-quantify ways, they were the wave."

The brand will also host a closing panel, "Below the Belt: The Last Frontier of Self-Care," featuring the pooprocks founding team alongside a curated group of functional-medicine practitioners and at least one wellness editor who has agreed to speak only in a whisper.

The 2026 Wellness Summit takes place this spring. pooprocks' signature 30-serving jar is available now direct-to-consumer and through select premium retailers, including, fittingly, Erewhon.